Carolina ValdiviaThe Competition Between Quantitative & Qualitative ResearchQuantitative research methods include survey research, content analysis, and experiments, whereas qualitative research methods study…3 min read·Nov 9, 2021----
Carolina ValdiviaThe Blurred Lines Between the Medium and the MessageToday’s ever-evolving commodity that is mass media has changed the world we live in. How does mass media and pop culture truly affect…3 min read·Oct 19, 2021----
Carolina ValdiviaThe Two Routes of ThinkingThe elaboration likelihood model (ELM) is an interesting concept to consider, especially when crafting persuasive appeals. Being a person…2 min read·Sep 21, 2021----
Carolina ValdiviaThe Era of Opinion LeadersThe two-step flow theory is interesting to think about in relation to the hypodermic needle theory. For those who may not know, the…2 min read·Sep 8, 2021----
Carolina ValdiviaHow Media Has Influenced Modern SocietyThe Hypodermic Needle Theory, which is also known as the Magic Bullet Theory, is a theory based on the power that the media has over an…3 min read·Aug 23, 2021----
Carolina ValdiviaJoining New Social Media PlatformsMany brands have become extremely successful on social media in the past several years. In fact, social media has become a necessity for…4 min read·Dec 2, 2020----
Carolina ValdiviaThe Role of Social Media in Event MarketingEvent marketing on social media can be quite useful for all different types of events. Social media events can help to attract individuals…4 min read·Nov 19, 2020----
Carolina ValdiviaThe Importance of Crisis Management PlansCrisis management is the way a brand or individual responds to a crisis that starts on or offline. Although every crisis does not begin on…4 min read·Nov 4, 2020----
Carolina ValdiviaThe Importance of Social Media AnalyticsSocial media analytics are one of the most important parts of any social media platform for any type of brand. Without analytics, it would…4 min read·Oct 28, 2020----
Carolina ValdiviaThe Best Time to Post on Social MediaBest practices will maximize efforts and success in your social media campaign. Standing out in a unique way is important in getting the…4 min read·Oct 20, 2020----