The Competition Between Quantitative & Qualitative ResearchQuantitative research methods include survey research, content analysis, and experiments, whereas qualitative research methods study…Nov 9, 2021Nov 9, 2021
The Blurred Lines Between the Medium and the MessageToday’s ever-evolving commodity that is mass media has changed the world we live in. How does mass media and pop culture truly affect…Oct 19, 2021Oct 19, 2021
The Two Routes of ThinkingThe elaboration likelihood model (ELM) is an interesting concept to consider, especially when crafting persuasive appeals. Being a person…Sep 21, 2021Sep 21, 2021
The Era of Opinion LeadersThe two-step flow theory is interesting to think about in relation to the hypodermic needle theory. For those who may not know, the…Sep 8, 2021Sep 8, 2021
How Media Has Influenced Modern SocietyThe Hypodermic Needle Theory, which is also known as the Magic Bullet Theory, is a theory based on the power that the media has over an…Aug 23, 2021Aug 23, 2021
Joining New Social Media PlatformsMany brands have become extremely successful on social media in the past several years. In fact, social media has become a necessity for…Dec 2, 2020Dec 2, 2020
The Role of Social Media in Event MarketingEvent marketing on social media can be quite useful for all different types of events. Social media events can help to attract individuals…Nov 19, 2020Nov 19, 2020
The Importance of Crisis Management PlansCrisis management is the way a brand or individual responds to a crisis that starts on or offline. Although every crisis does not begin on…Nov 4, 2020Nov 4, 2020
The Importance of Social Media AnalyticsSocial media analytics are one of the most important parts of any social media platform for any type of brand. Without analytics, it would…Oct 28, 2020Oct 28, 2020
The Best Time to Post on Social MediaBest practices will maximize efforts and success in your social media campaign. Standing out in a unique way is important in getting the…Oct 20, 2020Oct 20, 2020
